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etoy is a group of artists working on the internet since 1994. The group's first and most publicized action was the "digital hijack" in 1996, in which they tricked a number of major search engines to list fake pages first for many popular search terms. About 1.5 million searchers were diverted to etoy's own hijack site. The action won etoy the 1996 Golden Nica in the internet art category at Ars [MORE]
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Digital Hijack
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During the digital hijack project, search engine users were redirected by etoy.
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etoy.com
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Official web site with history of projects.
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