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Story-telling is an organizational learning technique, an approach to learning which enables people quickly and efficiently grasp and retain concepts through the use of memorable stories, both constucted and "wild", that attribute actions and lessons learned to fictional but recognizable stereotypes. Corporate and organizational legends are purposely created as a method of knowledge transfer.
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Chicago Storyworks
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Short articles describing theory and examples of how storytelling can benefit businesses and organizations.
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IBM Research: Knowledge Socialization
NEW!
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This project explores ways in which the strength of storytelling can be used to enable informal knowledge transfer.
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Minding the Company Lore
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Article explains that firms learn that moving forward is easier when employees know where the company has been. By Steven Savides, in The Christian Science Monitor.
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Storytelling in Business & Knowledge Management
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Storytelling Passport to the 21st Century. World's leading thinkers on knowledge management explore how storytelling will become the key ingredient to managing communications, education, training, and innovation in the 21st century
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The Springboard
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Book. Learn how to use the ancient art of storytelling as a modern tool in knowledge management, knowledge sharing and organizational change.
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