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RMH Associates, Inc.
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Customer profitability analysis for the banking industry.
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Aprimo Marketing
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Software that tracks, manages, and integrates marketing campaigns and activities.
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Genalytics Predictive Modeling
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Provides automated marketing analytics solutions transforming customer data into marketing information.
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Infinata Inc.
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eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.
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Lilien and Rangaswamy: Marketing Engineering
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Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
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Magellan Ingénierie
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ChronoMap provides geomarketing analysis software to find the best place for your new sales outlet. ChronoWay calculates optimized routes.
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Market Modelling Ltd
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Strategic marketing software handling the classical formats of analysis described in textbooks.
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8. |
Marketing Analytics Inc.
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Software and consulting firm specializing in the analysis of sales and marketing applications.
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9. |
Marketing Management Analytics
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Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits.
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MediaPlan
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Provides advanced tools for media and marketing analysis.
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Optimal IQ
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Reporting, interpretation, and analysis software to help marketers with database integration.
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Poindexter Systems
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A real-time ad generator that helps marketers maximize the performance of their ad creative by letting them create ad variations to match viewer micro-segments.
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Portrait Software
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Provides tools for analysing customer data and optimizing interactions.
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14. |
Predictive Dynamix
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Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.
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